In June 2019 we started working with Andrew and Kimberley Taylor from Shingleback Off Road who design and manufacture vertical mountain bike racks, custom mountain bike trailers and a range of accessories.

Three Peaks Digital was engaged to primarily help with a paid advertising program, website management and ensuring the site was optimised at a basic SEO level.

Initial phase -

• Setup Facebook Business Manager

• Install Facebook Pixel

• Setup Google Ads

• Setup Google Search Console

Second phase -

• Go live with a targeted Google Ads campaign across search & display

• Go live with a targeted Facebook Ads campaign across FB/IG

• Setup custom audiences / remarketing lists etc.

Paid media, PR and growth in retail outlets have all helped to build the brand and website traffic

The impact of positive PR from Mountain Biking Australia Magazine

Facebook & Instagram Ads

Google Display Ads

Google Ads & SEO Dominance

The search result below for “vertical bike rack” shows our holistic approach to search marketing. Shingleback completely dominates the page with:

• Top paid search ad

• Top organic result

• 6 out of the 13 images showing a Shingleback bike rack

• Reviews from 2 of Australia’s top MTB bike publications

• Retail outlet in Sydney selling the Shingleback rack

Building the brand

The below graph shows Shingleback brand searches in Google over the past 12 months. Our work has seen daily brand search volume increase 100%. The brand is now well positioned for its next phase of growth.