Facebook Ads Management
Facebook & Instagram campaigns that engage your target audience.
Let’s define your audience
Due to its reach and data, the Facebook Ads platform is extremely good at finding your target audience online. The platform has 3 key audience types which are below. Depending on your objectives, we may use one or more of these audience types. If available, I’ll also leverage data from your website’s Google Analytics account to gain a better understanding of your existing customer’s age, demo, geographic data & when these customers convert. This data will help inform our targeting on Facebook/Instagram.
Core Audiences
Define an audience based on criteria such as age, interests, geography and more.
Custom Audiences
Get back in touch with people who have engaged with your business, online or off.
Lookalike Audiences
Reach new people whose interests are similar to those of your best customers.
2. Define your objective
Your business objective will determine the campaign type we utilise within the Facebook Ads platform. The most common goals are Brand Awareness, Traffic and Conversions.
Awareness
Brand Awareness
Reach
Consideration
Traffic
Engagement
App Installs
Lead Generation
Conversion
Conversions
Catalog Sales
Store Traffic
3. Let’s build engaging ads
The key to a successful campaign across Facebook/Instagram & Messenger is engaging creative. We’ve highlighted some of the more popular ad formats below and its essential your ads work well across all ad formats.
Ad
Formats
We’ll recommend ad formats that suit your products/services best to drive ROI for your business.
4. Account Setup
Whether your business is new to Facebook Ads or you have an existing campaign that you would like us to take over, we’ll ensure your account is setup correctly.
5. Campaign Monitoring & Optimisation
Once your campaign is live, we’ll monitor and optimise your campaign by focusing on:
Optimising towards Facebook ads ‘likes and shares’ to increase your advertisings “social proof”.
Optimising your ad schedule i.e. when advertisements run.
Ensuring each ad set has 3-5 creatives.
Optimising ad placement across Facebook and Instagram.
Monitor comments.
Monthly reporting of performance including recommendations to improve performance.
Why Choose Three Peaks Digital
Experience
We have worked exclusively in digital marketing since 2007 across some of Australia’s largest brands.
Holistic
The strategies & campaigns we implement are built to provide long term sustainable growth.
Personable
We offer a down to earth, no fuss approach to digital marketing & improving your online performance.
Affordable
We are not here to take the piss. We offer transparency and packaged solutions for customers on a month by month basis.
Free website audit
We’d love to review your website vs. your competitors. Simply fill in the form below and we’ll spend 2 hours curating a bespoke report for your business.